Ashkan Vafai — Markov et Bach — Strategy and Execution for Maisons

Markov et Bach is an independent advisory practice with offices in Paris and Los Angeles, working with fashion and luxury houses on positioning, growth, commercial architecture, and the structure around creative vision.

We hold that efficient allocation of capital within a brand, from product and distribution to communication and organization, is downstream of the right positioning. The work therefore begins with the honest intellectual labor of understanding what a house is, who it’s for, and what it ought to become.